Cokes open happiness campaign launched in the very popular fox show american idol during the january 2009 premiere. Youjeong kim october 25, 2010 campaign analysis cokes open happiness 1. Apr 11, 2011 a short 5 sec advertising made in after effects advertising agency. In february 2010, the korean version of open happiness, performed by 2pm, was released as a digital download single. Cocacolas happiness campaign raises the marketing bar once again by user not found june 10, 20 i am in awe of the latest incarnation of cocacolas happiness campaign. Cocacolas aggressive new campaign is a radical departure from the previous one.
Cocacola open happiness machine at nc state 2014 youtube. Consolidated ccbcc prides itself as being leaders in the cocacola system and in the beverage industry as a whole. Coke open happiness campaign analysis campaign analysis. Open happiness font here refers to the font used in the logo of open happiness, which is a cocacola ad campaign rolled out in 2009, following its coke side of life ad campaign the font used for the campaign logo is probably gotham book designed by tobias frerejones in 2000. The problem with cocacolas plan to open happiness in sri lanka. A short time back i had the opportunity to work with some good people at bulletproof on an advertising campaign for coca cola titled open happiness.
A brand new day has begun the first thing that i want do. A short 5 sec advertising made in after effects advertising agency. Why cocacola changed its strategy cocacolas aggressive new campaign is a radical departure from the previous one. Cocacola advertising human expertise in two basic ways. First, was the trend it is now, cocacola was embracing the difference. Download and use it for your personal or noncommercial projects. This shows that it is obviously an advertisement for coca cola. The coca cola company later began marketing the open happiness theme to east asian markets in june 2009. The campaign was launched in the first half of 2009 in markets around the world with the aim of increasing sales of sparkling beverages of the coca cola company. Since debuting open happiness seven years ago, coca cola has used the lofty, idealsbased campaign to promote everything from antibullying to peaceful coexistence among indians and pakistanis. Zappos business is based on delivering happiness, huggies has its be happy campaign and cocacolas open happiness video commercials have been hugely successful. Cocacola great britains summer campaign is centred around inspiring people to say yes to the opportunities that summer brings, and is set to hit screens with the new ad.
The case is about atlantabased beverage giant cocacola companys coca cola company global integrated advertising campaign open happiness. Repeating the words open, show that the sentences are somehow related. Tonight on american idol and worldwide over next few weeksatlanta building on the awardwinning coke. Then the top half explodes a bright and colorful collage of cartoons and people. Coca cola open happiness advertising campaign on behance. Providing open happiness through business intelligence. Why coca cola changed its strategy coca cola s aggressive new campaign is a radical departure from the previous one.
This is marketing at its best, addressing a challenging issue and connecting people to share a moment of enjoyment with someone that they would otherwise never meet, and. The campaign was launched in the first half of 2009 in markets around the world with the aim of increasing sales of sparkling beverages of coca cola. Thus, its conceivable that the first strategic goal of the company is to make, sell, and deliver products. The case is about atlantabased beverage giant coca cola companys coca cola company global integrated advertising campaign open happiness. Cocacolas happiness campaign raises the marketing bar. Open happiness is a global marketing campaign for the cocacola company that was rolled. Hello happiness, a new video from cocacola, opens with footage of migrant laborers in dubai, standing before dawn in a patch of dirt as they wait for a van to pull up and shuttle them to work. Essay the open happiness slogan for coca cola company. This new, fully integrated campaign invites billions of people around the world to pause and refresh themselves with a coke, to open happiness and enjoy lifes simple pleasures. Coca cola song open happiness commercial download link. Open happiness font here refers to the font used in the logo of open happiness, which is a cocacola ad campaign rolled out in 2009, following its coke side of life ad campaign.
Features components of traditional marketing, such as print ads and broadcast media. Coca cola open happiness chords by misc televisioncee lo. Cocacola open happiness campaignmarketingcase study. The open happiness song was adapted to the cantonese language for hong kong. Cocacola not only quenched their thirst, but also held its place as a taste of home, allowing the company to take a patriotic approach to advertising. Coca cola has this week launched a summer campaign in australia as part of its global open happiness brand positioning. John pemberton registered formula registered logo 2. Coca cola s open happiness is divided into two different parts. Cocacola has launched their new open happiness campaign that will serve as the platform for marketing the brand globally.
To download cocacola open happiness campaign case study case code. In the second half of 2009, coca cola came up with an interesting and innovative marketing campaign with a simple tagline calling people to open happiness. In addition to the open happiness campaign, the entire coca cola trademark in northamerica will have significant advertising and marketing support. The case is about atlantabased beverage giant coca cola companys global integrated advertising campaign open happiness. The open happiness campaign moves on from the coke side of life messaging it.
Cocacola launches open happiness campaign mumbrella. Providing open happiness through business intelligence at cocacola watch now. The case is about atlantabased beverage giant cocacola companys cocacola global integrated advertising campaign open happiness. This can be definitely seen in their longrunning id like to buy the world a coke series of coke advertisements, drawing people from all over the world to join together in coke and sing. Coca cola open happiness latest breaking news, pictures, videos, and special reports from the economic times. Cocacola really does sell happiness the psychology of. Coca cola open happiness commercialshortfilm duration. New york cocacola is gearing up to convince the world that it should open happiness via a new global ad campaign that also pokes fun at the cola giants closely held secret formula.
Feb 17, 2015 coca cola happiness machine at the world of coca cola in atlanta duration. Cocacola launches taste the felling and weaves the story of happiness into every sip. Even though there is the short message in smaller font, the larger font will make a deeper impression in the audience. Share a coke to open happiness t1 2016 mpk732 marketing. Since debuting open happiness seven years ago, cocacola has used the lofty, idealsbased campaign to promote everything from antibullying to peaceful coexistence among indians and pakistanis. May 07, 20 zappos business is based on delivering happiness, huggies has its be happy campaign and cocacolas open happiness video commercials have been hugely successful. Creativecampaign theme overview this is a direct marketing campaign focused on unifying the brands publics by emphasizng coca cola s timeless feel. The language used in the ad is supposed to be emotionally appealing to the consumer who is consuming the product. The problem with cocacolas plan to open happiness in. Jun 16, 2012 cocacola has launched their new open happiness campaign that will serve as the platform for marketing the brand globally. Coca cola open happiness campaign a marketers diary. The campaign was launched in the first half of 2009 in markets around the world with the aim of increasing sales of sparkling beverages of cocacola.
Open happiness is a global marketing campaign for the cocacola company that was rolled out worldwide in the first half of 2009, following the companys coke side of life advertising campaign. Lyrics to open happiness coke commercial by patrick stump of fall out boy. Coca colas open happiness campaign adapted from the article of abhijeet mishra following the success of the coke side of life coca cola released its open happiness campaign in the united states in the later part of the year 2009 and was an extension of the earlier campaign. Cocacola has this week launched a summer campaign in australia as part of its global open happiness brand positioning. Open happiness is a global marketing campaign for the coca cola company that was rolled out worldwide in the first half of 2009, following the companys coke side of life advertising campaign. The case is about atlantabased beverage giant cocacola companys global integrated advertising campaign open happiness. The campaign was launched in the first half of 2009 in markets around the world with the aim of increasing sales of sparkling beverages of the cocacola company. At least in the case of cocacola, their claims about selling happiness in a bottle appear to be grounded in reality. Open happiness for cocacola by ryan cinney on prezi. Jul 05, 2012 with this new campaign, thats exactly what wereinviting people to do more often open a coke and share a little happiness. Hence, cocacola might see this as an open opportunity to tap into this growth as it aims to make india its third from being the sixth largest market, with no particular time frame in mind currently. The case is about atlantabased beverage giant cocacola companys cocacola company global integrated advertising campaign open happiness. History 1898 1915 1919 1st headquarter contour bottle guaranty banks vault 3.
The campaign was launched on the reality television series american idol on january 21, 2009, and rolled out to other national. Coca cola is launching a global ad campaign with the slogan open happiness, hoping consumers will associate its brand with comfort. Cocacola open happiness campaignmarketingcase studycase. Coca cola are responsible for some of the most memorable television adverts of all time. Dec 12, 2019 coca cola open happiness chords by misc televisioncee lo green. At a time when the weakened economy was sapping soft drink sales, the open happiness. Big advocates of feelingbased work such as wendy clark and jonathan mildenhall have left cokes marketing and a new, more rational strapline has been unveiled. Cocacola is in the local news again, although thankfully this hasnt meant another rivers been polluted. Cocacola open happiness summer campaign foodbev media. In financial circles, cocacola has been one of the strongest and most reliable trading stocks showing a. The open happiness message was seen in stores, on billboards, in tv spots and printed advertising along with digital and music components. Coke replaces open happiness with taste the feeling in. Happ ness core value of the strategic brand refresh ng f zzy 4. From the classic id like to teach the world to sing, to the happy bring me sunshine, theyve managed to captivate and please audiences worldwide.
Thus, its conceivable that the first strategic goal of the company is to make, sell, and deliver products and services better than anyone else. In financial circles, cocacola has been one of the strongest and most reliable trading stocks showing a steady return. Coca cola great britains summer campaign is centred around inspiring people to say yes to the opportunities that summer brings, and is set to hit screens with the new ad. Coca cola open happiness coca cola open happiness 1 coca. Coca cola open happiness blogs, comments and archive news on. Find cocacola software downloads at cnet, the most comprehensive source for safe, trusted, and spywarefree downloads on the web. Share a coke to open happiness may 9, 2016 may 9, 2016 bmahapat. The bottom half is a white background with the red coca cola bottle in the center and the red caption open happiness underneath the bottle. Feb 03, 2016 from open happiness to taste the feeling. It is broadcast all throughout africa and focuses on reaching african youth with an emphasis on the positivity and refreshment that the cocacola open happiness mixshow can provide. Coca cola open happiness chords by misc televisioncee. When you open a bottle of coke, you are opening a bottle of happiness. Coca cola open happiness, hd png download is free transparent png image.
Cocacola is launching a global ad campaign with the slogan open happiness, hoping consumers will associate its brand with comfort. Kevin chesters, executive planning director, mcgarrybowen london, draws on his experience of. Open happiness bottle coca cola vector clip art library. It is broadcast all throughout africa and focuses on reaching african youth with an emphasis on the positivity and refreshment that the coca cola open happiness mixshow can provide. While diversifying into a variety of sodas is a growth area for the soft drinks. While americans see the globalization of cocacola as a positive process, many outsiders disagree. Cocacola australian summer commercial 20092010, open. Providing open happiness through business intelligence at. May 09, 2016 share a coke to open happiness may 9, 2016 may 9, 2016 bmahapat in the second half of 2009, coca cola came up with an interesting and innovative marketing campaign with a simple tagline calling people to open happiness. Creativecampaign theme overview this is a direct marketing campaign focused on unifying the brands publics by emphasizng cocacolas timeless feel. The font used for the campaign logo is probably gotham book designed by tobias frerejones in 2000. Jan 21, 2016 from open happiness to taste the feeling.